Lara Stone heats up Versace’s ad campaign for Versus this spring. The design house remains true to its nature with this sensual commercial for its fragrance. Lara has already worked with Givenchy, Calvin Klein, and she recently replaced Madonna at Louis Vuitton. She is a model in demand, and from the looks of this ad it will stay that way. So we have selected Lara Stone for our Rollcall list this week.
London Fashion Week embraces the Internet for its fall 2010 runway shows, and will be streaming live. The trend towards social media has been building within the fashion industry. You could say Burberry has been among the leaders of this revolution, last season the design house granted live online access to its runway show. More design houses are following this trend, and it is democratizing fashion. Fashion is bypassing the middle-man and is now going straight to the consumer. The design houses are essentially speaking directly to the end buyers of their merchandise. It will be interesting to see how designers will adjust their presentation to include this new audience. Be sure to tune in from February 19th to 24th to see Burberry Prorsum, Matthew Williamson, Sass & Bide, Pringle of Scotland, Vivienne Westwood and many more online.
Watch London Fashion Week Live [Marie Claire]
Noted London fashion designer, Alexander McQueen, is showing his diffusion line McQ during New York Fashion Week Fall 2010. The secondary line is for a younger and more trendsetting crowd. It is also more affordable than the Alexander McQueen ready-to-wear collection. McQ will be presented at Milk Studios on Thursday, February 11th. Practically everyone in the fashion industry will be clamoring for invites. You can be sure we will make McQueen feel welcome in his New York debut.
Alexander McQueen’s McQ Line to Host Presentation at Milk Studios [The Thread]
Lady Gaga in Armani Prive
Rhianna in Elie Saab Couture
Ciara in Givenchy Couture
Images Via Fab SugarRed Carpet Looks:
Couture came to the Grammy’s this year, and its arrival signaled a look towards the future. We were granted a preview of the future of fashion in the new decade, and all is well.
Lady Gaga set the bar for the evening. Her Armani Prive gown was designed and built to stimulate our visual senses. Gaga was orbited by perfectly manicured glittery strips that could double as a shield to keep away intruders. So that’s what it looks like to have the world revolve around you. Let’s not forget the tights and shoes which brought the singer’s look to greater heights.
Rhianna could have been the heroine in any sci fi film with this Elie Saab Couture gown. Her hair and make up were flawless, and perfectly completed the look. The structured shoulders gave this gown its futuristic vibe, and all traces of the last decade evaporated.
Ciara made a bold choice with this selection. If Rhianna was the heroine, Ciara was the gorgeous villainess in Givenchy Couture. It is sheer lace and textured with just enough embellishments. The look says welcome to the future, and the future is badass.
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