Alexa Chung is in the process of a fashion takeover.  It appears that the cancelation of her MTV show has not slowed down the former model.  Mulberry has since honored her with a handbag named Alexa.  She has even inked a deal to collaborate with Madewell, a store owned by J. Crew.  Who knew she was also a designer?  It goes to show that great style is always marketable.  So we have named the designer and handbag icon to our Rollcall list.  We want to know what else she has in store for the rest of 2010, and we will be watching. 

Alexa Chung’s second act: Madewell designer [L.A. Times Blog]

Alexa Chung Inspires Mulberry ‘Alexa’  Bag  [Style List]