Alexander Wang’s Video Ad Campaign for Fall 2010

Alexander Wang has a new video ad campaign for his Fall 2010 ready-to-wear collection.  The campaign was shot by Craig McDean and styled by Karl Templer.  It draws you in because of the speed of the images flashing across the screen as well as the sensuality of the movements.  The dimly lit room with paint chipped walls contrasted nicely with the luxury of the satin and lace fabrics in the collection.  Juxtaposing the gritty with the refined is one way to create visual interest, and it works.

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