The good news for online luxury retailer, Bluefly, is that women are still buying, they are simply more conscious about their spending these days says Bluefly CEO, Melissa Payner-McGregor.  She goes on to say that women are buying fewer ‘it bags’, browsing more from site to site, and taking more time to decide on purchases.  It’s about having new stock every day, being on-trend with seasonal and current items says Mrs. Payner-McGregor.  The luxury online retailer believes they have educated customers to expect value, and women will no longer want to pay retail after receiving deep discounts during the last holiday season and even beyond.  All of this spells good news for the stock price because it’s up 76% this year.  A part of their success may be attributed to their commitment to customer service and treating customers to a full price experience.