Can Burberry Do for Shoes and Bags What It’s Done for the Trench?

Image from NYMag

Burberry wants to do for shoes and bags what it’s done for the trench.  That is a good thing for the company’s bottom-line as well as its customers in terms of variety.  During these challenging financial times, leather goods have been the savior of many fashion houses.  “There is a huge momentum in this sector (of leather goods),” says Bailey.  Their new emphasis is especially important now that Burberry has reported a profit loss of over $90 million dollars during the first half of the year.  Accessories currently make up a third of the company’s revenues; shoes, bags and belts will be taking on a much larger role.  The shift is among other changes that were recently announced, namely the promotion of Christopher Bailey from creative director to chief creative officer.  It looks like Burberry is making all the right moves to maintain the 153 year old house’s relevance in the 21st century. 

Burberry to expand in shoes and handbags [Reuters]

Burberry Profits Slide 24 Percent [WWD]

Related Posts with Thumbnails
  • Share/Bookmark

Comments are closed.

  • RSS
  • Twitter
  • Tumblr
  • Facebook
  • LinkedIn