Alexa Chung is the new face of the Lacoste fragrance due out in January.  The sporty brand selected the former MTV Video Jockey to be their spokesperson because she is one of fashion’s ‘it girl’.  The former model is sought after for her personal style by brands like Mulberry, who named a bag after her, and Pepe Jeans where she utilized her designing skills.  It was only a matter of time before she added a fragrance to her list of fashionable accomplishments.  Alexa has the midas touch when it comes to defining what’s cool.

Alexa Chung has transitioned from television very nicely, and returned to her model roots.  The former MTV host is on the March cover of Vogue magazine.  She is also the new face of Pepe Jeans Spring/Summer 2010 ad campaign.  Her career has picked up significantly since the cancelation of her show.  Everyone wants to be like and dress like Alexa, and that is paying big dividends.  The demand has to be high to get a coveted Vogue cover.  Her next venture is anyone’s guess, but we know that everything is coming up Alexa!

Alexa Chung stars as the new face of Pepe Jeans [Telegraph.co.uk]

Related Post: Alexa Chung’s Fashion Takeover

Alexa Chung is in the process of a fashion takeover.  It appears that the cancelation of her MTV show has not slowed down the former model.  Mulberry has since honored her with a handbag named Alexa.  She has even inked a deal to collaborate with Madewell, a store owned by J. Crew.  Who knew she was also a designer?  It goes to show that great style is always marketable.  So we have named the designer and handbag icon to our Rollcall list.  We want to know what else she has in store for the rest of 2010, and we will be watching. 

Alexa Chung’s second act: Madewell designer [L.A. Times Blog]

Alexa Chung Inspires Mulberry ‘Alexa’  Bag  [Style List]