Sarah Jessica Parker wears an Emilio Pucci fall 2010 dress in Sex and the City 2 poster.  The gown is beautifully fitted in the bodice until it hits the hip bone to reveal a thigh-high slit that would make even Mr. Big blush.  When you get to the lower half of the dress you find a heavenly sight of floating printed chiffon.  The poster was revealed about two weeks ago, yet Pucci only confirmed weeks later.  It’s great marketing to allow bits of information to trickle out every week.   That’s one way to keep the movie in the news until its May 27th release.  The strategy is apparently working because the excitement only builds each time we learn something new.

The rumors surfaced yesterday, and confirmation came today that Sarah Jessica Parker is the new creative consultant at Halston.  We named SJP to our Rollcall list this week because of this daring move.  The house is co-owned by Harvey Weinstein who revived it in 2008.   They are betting that Ms. Parker can put her fashionable stamp on Halston because the actress is beloved for her enviable style.  She often wows us on the red carpet.  We can’t get enough of her as Carrie Bradshaw in Sex and the City who is unquestionably stylish.  Even so, many question her new role at the fashion house.  The concern stems from the performance of previous fashion advisers at other houses who did not fare too well.  Inspite of that, SJP’s appointment is very intriguing, and I am eager to see her influence on the collections.  Needless to say, all eyes will certainly be on Halston during New York Fashion Week in February.

Halston: SJP Is In [Vogue London]