Chloe – Spring 2012 Ad Campaign
Chloe selected models Karmen Pedaru and Kate White for its Spring 2012 campaign. I still love this collection as much as I did when it debuted during Paris Fashion Week.
The colors were subtle and muted, but the turquoise stood out. My favorite looks were the striped dresses with origami pleats, they were stunning.
Photographer Glen Luchford shot the ads and I’m taken with his use of space in the images. It was pretty brilliant to keep the models on the right and to use a wooden chair on the left for balance.
Movement in photography gives the pictures a natural flow and that technique works beautifully in fashion. This is one of my favorite campaigns for the season.
Photo Credit: Glen Luchford /Chloe































