London Fashion Week Goes Live Online

Burberry Prorsum Spring 2010
Burberry Prorsum Spring 2010
Image Via NYMag

London Fashion Week embraces the Internet for its fall 2010 runway shows, and will be streaming live.  The trend towards social media has been building within the fashion industry.  You could say Burberry has been among the leaders of this revolution, last season the design house granted live online access to its runway show.  More design houses are following this trend, and it is democratizing fashion.  Fashion is bypassing the middle-man and is now going straight to the consumer.  The design houses are essentially speaking directly to the end buyers of their merchandise.  It will be interesting to see how designers will adjust their presentation to include this new audience.  Be sure to tune in from February 19th to 24th to see Burberry Prorsum, Matthew Williamson, Sass & Bide, Pringle of Scotland, Vivienne Westwood and many more online. 

Watch London Fashion Week Live [Marie Claire]

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McQueen to Present McQ Line in New York

mcq-alexander-mcqueen

Noted London fashion designer, Alexander McQueen, is showing his diffusion line McQ during New York Fashion Week Fall 2010.  The secondary line is for a younger and more trendsetting crowd.  It is also more affordable than the Alexander McQueen ready-to-wear collection.  McQ will be presented at Milk Studios on Thursday, February 11th.  Practically everyone in the fashion industry will be clamoring for invites.  You can be sure we will make McQueen feel welcome in his New York debut.

Alexander McQueen’s McQ Line to Host Presentation at Milk Studios [The Thread]

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Mary-Kate and Ashley Olsen to Show Line During Fashion Week

ashleymary-kate

Ashley and Mary-Kate Olsen are taking their label, The Row, to New York Fashion Week.  The high-end clothing line will make its fashion week debut in February.  These two are usually veterans of the front row.  They’re usually surrounded by photographers vying for a shot, and next month will be much of the same.  The Olsen’s have one of the most successful celebrity clothing lines currently on the market.  Their first presentation will be highly anticipated.  Take a look back at The Row’s portfolio from a few seasons back, and you will get a glimpse of what’s in store next month.

Mary-Kate and Ashley to Stage Presentation  [WWD]

Image Via Go Fug Yourself
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Designers Revive London Fashion Week

Matthew Williamson Spring 2010

Matthew Williamson Spring 2010

London Fashion Week is enjoying a major resurgence.  British designers are returning to London to show their collections again; they are breaking the pattern of showing in New York, Milan or Paris.  The city’s fashion week revival is long overdue because of its wealth of emerging and innovative talent.  Burberry Prorsum, Matthew Williamson, Pringle of Scotland, Jonathan Saunders and Antonio Berardi all returned for spring 2010, and will make an encore appearance for fall 2010.  Fashion Week is from February 19 – 24, 2010 and the excitement can hardly be contained.  “The British Fashion Council is delighted that all five have confirmed they will show in London this February and we look forward to working with them to attract leading media and buyers to London Fashion Week.”  The excitement is not limited to the UK, the fashion industry as a whole rejoices.

London Life [Vogue UK]

 

Image Via NYMag
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