London Fashion Week Goes Live Online

- Burberry Prorsum Spring 2010
London Fashion Week embraces the Internet for its fall 2010 runway shows, and will be streaming live. The trend towards social media has been building within the fashion industry. You could say Burberry has been among the leaders of this revolution, last season the design house granted live online access to its runway show. More design houses are following this trend, and it is democratizing fashion. Fashion is bypassing the middle-man and is now going straight to the consumer. The design houses are essentially speaking directly to the end buyers of their merchandise. It will be interesting to see how designers will adjust their presentation to include this new audience. Be sure to tune in from February 19th to 24th to see Burberry Prorsum, Matthew Williamson, Sass & Bide, Pringle of Scotland, Vivienne Westwood and many more online.
Watch London Fashion Week Live [Marie Claire]




