FEED 2 bracelets are sold exclusively at Forever 21 stores starting on December 10th.  Two school meals are provided with the purchase of a bracelet, the meals are administered through the United Nations World Food Program.  The bracelets come in six different colors and represent a designated country that will receive aid. 

RED – Provides 2 school meals to Swaziland which suffers from an overwhelming number of  HIV infections.

YELLOW- Provides 2 school meals to Sri Lanka, and aids millions of people who are still suffering from the devastating effects of the 2004 tsunami.

BLUE – Provides 2 school meals to Haiti where approximately 70% of the children under age 5 suffers from malnutrition.

GOLD -Provides 2 school meals to Honduras which houses one of the largest School Feeding Operations in the World.

SILVER- Provides 2 school meals to Pakistan to aid victims of recent flood and earthquakes.

BLACK- Provides 2 school meals to Kenya benefiting children within the U.N. World Food Program’s School Feeding Operations in Kenya. 

The magazine publishing industry has been hit with the closing of several publications in 2009, but that has had no effect on Karl Lagerfeld at Chanel.  He is launching a new magazine for the label. Karl is not the only one venturing into the magazine business, Forever 21 makes its magazine debut on Friday.  Even Barneys is getting in on the act, the luxury retailer has plans to launch its own blog for fashion directors.  The only question is what took them so long?

It appears to be a logical extension of their respective businesses, and the timing of these ventures is pretty genius as well.  Designers and retailers have to be creative when it comes to their finances in this economic environment, and this is one way to conserve their advertising dollars.  I’m sure they will not abandon independent print organizations altogether, but this is a viable alternative for promoting their brands. 

I guess we know where the missing advertising dollars from print publications have gone, in-house.  Even so, I’m looking forward to both Chanel’s 31 Rue Cambon and Barneys’ blog.  You will be able to get your copy of the Chanel magazine in their stores worldwide.

Forever 21 Makes Mag, Olivier Zahm Does It for Chanel [Blackbook]

Karl Launches Chanel Magazine, Barneys to Get a Blog [The Cut]