Matthew Williamson for Macy’s Collection

  

Images via LA Times

Matthew Williamson’s new collaboration with Macy’s is a capsule collection slated to debut on April 13th.  Think of pretty dresses in fancy prints, beautiful silhouettes and vibrant colors.  They will range from $50 to $150 and the jackets will retail for $300.  This collection will reflect the essence of Williamson’s namesake line.  It will be sold exclusively at Macy’s.

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Material Girl’s Ad Campaign for Spring 2011 Stars Kelly Osbourne

Images via Amy Grindhouse

Kelly Osbourne is the new face of Madonna’s fashion line, Material Girl.  She took over the duties from Gossip Girl’s Taylor Momsen.  Osbourne stars in the Spring 2011 ad campaign for the label.  Here she showcases her slimmer figure in cool shorts and spring dresses.  It’s easy to envision young girls buying this collection and rocking it at school.

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Karl Lagerfeld to Collaborate With Macy’s

Karl Lagerfeld is collaborating with Macy’s department store to bring us a limited-edition capsule collection.  We have coveted his work at Chanel since forever, and now he is bringing more accessible pieces to the masses.  The designer was the first to team up with H&M several years ago, and he has returned to the mass market arena.  How will Karl translate his couture sensibilities to a more affordable market?  This will be an eagerly anticipated line.  You will find his designs at Macy’s when it launches next fall. 

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RollCall: Russell Simmons Launches Argyleculture at Macy’s

Russell Simmons was at Macy’s Herald Square last night to launch his Argyleculture Men’s Shop.  Guests were invited for cocktails to celebrate the grand-opening.  The entrepreneur was on hand to meet-and-greet, take photos with guests and to inspect the goods.  He not only designs Argyleculture, he also wears it; Simmons wore a navy blue V-neck sweater from the collection.   The vibe was nice and he had a good rapport with the room as he stopped to talk with many at the reception.

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Taylor Momsen is Face of Madonna’s Clothing Line

Photo: Courtesy of Material Girl

Taylor Momsen has been named the face of Madonna’s new clothing line.  Material Girl is a collaboration between Madonna and her 13 year old daughter Lourdes.  The Gossip Girl has just enough edge to get the approval of the original material girl. 

It is a collection of girly and edgy pieces that most teen girls will gravitate towards once it is launched on August 3rd.  Having Momsen front the brand was really a great marketing move because of the popularity of her show.  Her character Jenny is the cool girl that everyone in school wants to emulate.  The odds are good the same will happen with this clothing line when it arrives at Macy’s.

Related: Madonna New Clothing Line

Video: Watch As Madonna Talks About Her New Clothing Line

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Video: Watch As Madonna Talks About Her New Clothing Line

Madonna opens up about the new clothing line she designs with her 13 year old daughter Lourdes, or Lola as she’s called by her mother.  The junior line, Material Girl, will be sold exclusively at Macy’s.  The superstar responds to many of the questions we wanted answered regarding her new venture.  She also opens up about her daughter, and we get a great insight into their mother-daughter relationship.  Material Girl debuts in stores on August 3rd.

Related: Madonna’s New Clothing Line

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Madonna’s New Clothing Line

Photo: Courtesy of Macy’s

Madonna has a new clothing line called Material Girl.  The singer teamed up with her 13 year old daughter Lourdes for the junior line.  When you think Madonna and apparel, one usually thinks of the cone-shaped bustier she wore on tour.  It’s safe to say that Lourdes will keep this line a little tamer.

It is a full line of clothing, footwear, jewelry and bags.  Teen girls will be lining up for these pieces when they hit stores on August 3rd.  Macy’s will sell the collection exclusively so they should prepare for the foot traffic.  You can expect a mixture of the hard and soft, ”like a tutu dress and studded-combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt,” says the company. 

The price-point ranges from $12 to $40.  Trust the material girl herself to time the debut to coincide with the beginning of the school year.  She apparently has marketing in her blood.

Madonna and daughter debut a junior fashion line [L.A. Times]

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Rachel Roy at Macy’s

We have another high-end designer collaborating with a mass retailer.  Designer Rachel Roy has a new line at Macy’s, and it is a more budget friendly collection to go along with her high-end collection, Rachel Roy.  She launched her successful avant-garde collection in 2005.  Her new line is a younger look for college students who want to be cool, but polished.  Simply put, it’s youthful and sweet.  The collaboration also includes accessories and footwear.  Here is a preview of a few looks available online now.  There is always a silver lining, it’s almost time to go back to school, but you can return in style.

Rachel Roy Brings Her Fabulousness to Macy’s [FabSugar] via [The Cut]

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