Demi Moore is a timeless beauty that continues to grace magazine covers at the age of 47. She is the cover girl for British Elle for the month of May, and she is a stunner. What is it about Mrs. Kutcher that fascinates us so much? Part of the reason for the interest may stem from her younger husband Ashton, but I’m convinced that the other part comes from her beauty on the inside and outside. Beauty is not only skin deep, it also has a soul. Elle’s cover managed to capture both. Black-and-white photography was an excellent choice for this image. Her expressive eyes convey depth and thought, while her cleavage, well that’s pure bombshell.
It appears the increase of curvey models in magazines and on the runway may become a more dominant trend than was first realized. A few days ago Vogue’s Editor-in-Chief, Anna Wintour, designer Michael Kors and model Natalia Vodianova were panelists at a forum regarding the overall health of models. Of course the topic of eating disorders was a central theme. Major news that will affect the fashion industry came from that event. One is the promise by Ms. Wintour that Vogue will use models of various sizes on its pages. That is big news indeed because her proactive stance on depicting positive body images in the fashion bible can have a rippling effect on the industry. The other big news is Michael Kors’ announcement that he will no longer use models under the age 16. He also intends to call on his peers to do the same. Change has definitely come to this industry, and I say it’s about time. Many young girls grow up emulating the girls they see in magazines, and seeing images of models of various body sizes will have a profound impact. It sends a message that our society is ready to celebrate the beauty of real women. Let’s face it, the industry benefits when girls and women feel better about themselves. Should you doubt that last statement, remind me of the last time you went shopping while you were feeling self-conscious about your own body image. If you can’t remember it’s because it doesn’t happen very often. In the end, everyone benefits from a positive body image in this industry, and the industry will see it reflected in their bottom-line.
By now we’ve all seen Gisele Bundchen on the cover of Vogue’s April issue. It’s a familiar scene, the supermodel has graced the cover countless times. The major difference is the model is now a mother. She gained thirty pounds with her newborn son Benjamin, and you would be hard press to find any of that weight on her now. Gisele credits karate and yoga for getting her back into shape. The video gives you an insight into the changes in her life since the baby. A shift has happened, the model has new priorities. We can see a softer side that was probably there all along, but concealed. While motherhood may be her priority right now, the business woman is still going strong. She recently launched a line of organic skincare products, Sejaa. Gisele appears to have it all, and she makes it look so effortless.
Alexa Chung has transitioned from television very nicely, and returned to her model roots. The former MTV host is on the March cover of Vogue magazine. She is also the new face of Pepe Jeans Spring/Summer 2010 ad campaign. Her career has picked up significantly since the cancelation of her show. Everyone wants to be like and dress like Alexa, and that is paying big dividends. The demand has to be high to get a coveted Vogue cover. Her next venture is anyone’s guess, but we know that everything is coming up Alexa!
Seventeen year old Karlie Kloss is on top of the modeling world. She currently has a Dior and Hermes campaign, and as of the Christmas break, she now has her driver’s license. Who says Santa does not exist? If that were not enough, Karlie is also on the February cover of Italian Vogue. It’s safe to say that she is living a model’s dream. Her Dior campaign is sultry with a hint of old hollywood, and the Hermes ad is soft and sweet. The ads are total opposites of the other, but each showcases the model’s range. Both ads explain why she is a model in demand, and why she has made our Rollcall list this week.
The year 2009 is drawing to a close, and we are about to head into a new year. Before we get into 2010, let’s look back at a few of the highlights on Fashion Rollcall in 2009. It seems fitting to take a look back at some of the images that excited us most about style and fashion.
Michelle Obama caused a splash during her overseas visit to Britian. She gave emerging designer Junya Watanabe quite a boost when she donned the designer’s cardigan on the world stage. Her Style Showdown
Michelle Obama offered great dating advice in Glamour magazine. The First Lady made our list a few times because of the effect she’s had on the fashion industry during tough economic times. She has been a great support to many young designers and several well- established ones, and we recognize her efforts. Michelle Obama Lands ‘Glamour’ Cover
Model Natasha Poly is the covergirl for Russian Vogue’s January issue. Merely looking at the cover will elicit a wow! The word bombshell also comes to mind. Natasha is so Marilyn Monroe-esque in this shot. The photo is reminiscent of Marilyn Monroes’s infamous happy birthday rendition to President John F. Kennedy. She appears to be channeling Marilyn from the beautiful blonde tresses down to the sparkly gown Monroe had to be sown into prior to going on stage. Poly definitely has the sexy and sultry look down to a science. If this cover is indicative of future covers in 2010, we have a very fashionable year ahead.
First Lady Michelle Obama takes first place when it comes to ‘Political Chic’, that’s according to a poll taken by French Elle magazine. Note that First Lady Carla Bruni-Sarkozy took second place in a poll in her own backyard. The two are often compared to one another especially when it comes to their style choices. Mrs. Obama is viewed as a risk taker when it comes to her style choices; she is a big supporter of new and emerging designers and Mrs. Bruni-Sarkozy tends to stick to the well-established ones. Mrs. Obama often selects emerging designers like Sophie Theallet and Junya Watanabe, while Mrs. Bruni-Sarkozy usually wears Christian Dior. Michelle Obama’s fearlessness when it comes to her style has earned her the respect of many in the fashion industry, and landed her the top spot in this poll.
The magazine publishing industry has been hit with the closing of several publications in 2009, but that has had no effect on Karl Lagerfeld at Chanel. He is launching a new magazine for the label. Karl is not the only one venturing into the magazine business, Forever 21 makes its magazine debut on Friday. Even Barneys is getting in on the act, the luxury retailer has plans to launch its own blog for fashion directors. The only question is what took them so long?
It appears to be a logical extension of their respective businesses, and the timing of these ventures is pretty genius as well. Designers and retailers have to be creative when it comes to their finances in this economic environment, and this is one way to conserve their advertising dollars. I’m sure they will not abandon independent print organizations altogether, but this is a viable alternative for promoting their brands.
I guess we know where the missing advertising dollars from print publications have gone, in-house. Even so, I’m looking forward to both Chanel’s 31 Rue Cambon and Barneys’ blog. You will be able to get your copy of the Chanel magazine in their stores worldwide.
Publishers and editors are no doubt going over the numbers for their ad revenues, as well as their competitors, and the numbers are not unexpected. The magazine industry has been rocked by the closings of well-known titles this year alone. Ad sales were down across the board for fashion magazines, but some fared better that others. When you look at Vogue, Elle, Harper’sBazaar and InStyle, you find that InStyle had the most advertising pages out of the four this year. In Style was followed by Elle, Vogue and then Harper’s Bazaar. The most interesting piece of information from the numbers is that In Style and Elle took over the top spot that was held by Vogue in 2008. Of course the recession has taken a chunk out of advertising, but Elle and In Style are making gains. Cost cutting has been the mantra of the magazine industry in 2009, and fashion magazines are finding that they too must tighten their designer belts.