The Row opted to show its Spring 2011 collection in Pais instead of New York this season.  The presentation offered easy and relaxed pieces; they were simple and understated with an effortlessness about them.  Hemlines were modest and past the calves, but the necklines were a deep plunging V.  There was something very freeing about this collection, perhaps because it lacked the confinement of constricting designs.  The fit was flowy and loose.  It felt earthy in a neutral color palette of black, white and barely blush.  We learned that The Row girl was low maintenance for spring, and that was reinforced by her choice of flats over high heels.

Ashley and Mary-Kate Olsen are taking their label, The Row, to New York Fashion Week.  The high-end clothing line will make its fashion week debut in February.  These two are usually veterans of the front row.  They’re usually surrounded by photographers vying for a shot, and next month will be much of the same.  The Olsen’s have one of the most successful celebrity clothing lines currently on the market.  Their first presentation will be highly anticipated.  Take a look back at The Row’s portfolio from a few seasons back, and you will get a glimpse of what’s in store next month.

Mary-Kate and Ashley to Stage Presentation  [WWD]

Okay, I’m extremely partial to these sunglasses from Mary-Kate and Ashley Olsen’s collaboration with Linda Farrow.  It is part of the dynamic duo’s successful clothing line, The Row.  They’re apparently branching off into accessories (other than their jewelry line), and have opted to start with eyewear.  Before you start rejoicing, these shades will set you back between $325 – $390.  The one question I have is, how well will these pricey sunglasses fair in this economy when the consumer’s discretionery spending is down?  Both the Olsens and Linda Farrow are betting that their targeted demographic will not tighten their purse strings.  We”ll see.  I guess the follow-up question would be, are bags and shoes far behind for The Row?

 The Olsens Enter the Eyewear Game [WWD]