Kelly Osbourne is the new face of Madonna’s fashion line, Material Girl.  She took over the duties from Gossip Girl’s Taylor Momsen.  Osbourne stars in the Spring 2011 ad campaign for the label.  Here she showcases her slimmer figure in cool shorts and spring dresses.  It’s easy to envision young girls buying this collection and rocking it at school.

Taylor Momsen has been named the face of Madonna’s new clothing line.  Material Girl is a collaboration between Madonna and her 13 year old daughter Lourdes.  The Gossip Girl has just enough edge to get the approval of the original material girl. 

It is a collection of girly and edgy pieces that most teen girls will gravitate towards once it is launched on August 3rd.  Having Momsen front the brand was really a great marketing move because of the popularity of her show.  Her character Jenny is the cool girl that everyone in school wants to emulate.  The odds are good the same will happen with this clothing line when it arrives at Macy’s.

Related: Madonna New Clothing Line

Video: Watch As Madonna Talks About Her New Clothing Line

Madonna opens up about the new clothing line she designs with her 13 year old daughter Lourdes, or Lola as she’s called by her mother.  The junior line, Material Girl, will be sold exclusively at Macy’s.  The superstar responds to many of the questions we wanted answered regarding her new venture.  She also opens up about her daughter, and we get a great insight into their mother-daughter relationship.  Material Girl debuts in stores on August 3rd.

Related: Madonna’s New Clothing Line

Madonna has a new clothing line called Material Girl.  The singer teamed up with her 13 year old daughter Lourdes for the junior line.  When you think Madonna and apparel, one usually thinks of the cone-shaped bustier she wore on tour.  It’s safe to say that Lourdes will keep this line a little tamer.

It is a full line of clothing, footwear, jewelry and bags.  Teen girls will be lining up for these pieces when they hit stores on August 3rd.  Macy’s will sell the collection exclusively so they should prepare for the foot traffic.  You can expect a mixture of the hard and soft, ”like a tutu dress and studded-combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt,” says the company. 

The price-point ranges from $12 to $40.  Trust the material girl herself to time the debut to coincide with the beginning of the school year.  She apparently has marketing in her blood.

Madonna and daughter debut a junior fashion line [L.A. Times]