Sexy people on a car in the desert generating enough heat to scorch the sun is the one way to describe the Fall 2010 Gucci ad campaign.  Raquel Zimmermann, Joan Smalls and Nikola Jovanovic turned up the temperature for photographers Mert and Marcus.  The label understood that the only way to sell the fall collection in 100 degree weather was to simulate our current environment.  Now, if only we could all look so impossibly chic in the heat.