Designers Live Stream Shows During New York Fashion Week

Posted by Michelle Ava Gardner on February 9, 2010; filed under Alexander Wang, Calvin Klein, Designers, Fashion News, Fashion Week, Isaac Mizrahi, Marc Jacobs, New York, News, Online, Ports 1961, Rodarte, Social Media, Spring 2010; No Comments.
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alexander-wang-shorts57697627

Images Via Stylelist

It appears the Internet is playing a starring role in New York Fashion Week.  Several of the top designers are live streaming their runway shows this year.  Among them are Marc Jacobs, Alexander Wang, Rodarte, Calvin Klein, Ports 1961 and Isaac Mizrahi.  The move towards live streaming the shows online has been a growing trend from previous seasons, and momentum is building.  Will this shift jeopardize the week set aside for the fashion industry to congregate under one tent?  That remains to be seen, but until then here’s a schedule of the shows to watch online:

Alexander Wang – February 13th @ 5:oopm EST – Showstudio.com

Calvin Klein – February 18th @ 3:00pm EST – calvinkleincollections.com

Isaac Mizrahi – February 18th @ 12:00pm EST

Marc Jacobs – February 15 @ 8:00pm EST – marcjacobs.com

Ports 1961- February 11th @ 3:00pm EST – vogue.com

Rodarte – February 16th @ 12:00pm – Showstudio.com

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London Fashion Week Goes Live Online

Posted by Michelle Ava Gardner on February 3, 2010; filed under Burberry Prorsum, Designers, Fall 2010, Fashion News, Fashion Week, It Trends, London, London Fashion Week, News, Online, Social Media, Trends; No Comments.
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Burberry Prorsum Spring 2010
Burberry Prorsum Spring 2010
Image Via NYMag

London Fashion Week embraces the Internet for its fall 2010 runway shows, and will be streaming live.  The trend towards social media has been building within the fashion industry.  You could say Burberry has been among the leaders of this revolution, last season the design house granted live online access to its runway show.  More design houses are following this trend, and it is democratizing fashion.  Fashion is bypassing the middle-man and is now going straight to the consumer.  The design houses are essentially speaking directly to the end buyers of their merchandise.  It will be interesting to see how designers will adjust their presentation to include this new audience.  Be sure to tune in from February 19th to 24th to see Burberry Prorsum, Matthew Williamson, Sass & Bide, Pringle of Scotland, Vivienne Westwood and many more online. 

Watch London Fashion Week Live [Marie Claire]

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