A funny thing happened in Milan and Paris during fashion month, it became fashionable to cast models with curves on the runway.  Two notable fashion houses took this step, and we applaud them both; the trail blazers were Prada in Milan, and Louis Vuitton in Paris.  The move towards curves have been gaining momentum, with in demand models like Lara Stone being sought after for advertising campaigns and editorials, but it has reached a new high.  Victoria’s Secret’s models were called to the rescue in Milan for Prada’s runway show, along with Lara.  Even their former Angels were called into action in Paris at Louis Vuitton.  It’s too soon to know if this trend will cross-over into Spring 2011.  Let’s not be naive, this was marketing; only the sales numbers will reveal just how brilliant.  We should not focus only on the sales of the clothes, but the accessories too.  Those who approve of this move may vote with their dollars, and purchase a Prada or Vuitton bag over other brands for fall.  Should it be a financial success, we may see other brands make the leap.  Even if this phenomena ends with the Fall 2010 season, it has left a permanent mark on all of us who witnessed the fashion industry embrace womanly bodies.