Emma Watson is starring in Burberry’s spring 2010 ad campaign and she is joined by her brother Alex.  Emma is all grown up, and is a long way from Harry Potter.  Burberry’s creative director Christopher Bailey was going for a ‘cool’ vibe in this campaign, and I would say, ‘mission accomplished’! 

Ms. Watson is a combination of brains and beauty, the 19 year old attends Brown University when she is away from her day jobs.  Famed fashion photographer Mario Testino was called upon to bring Bailey’s vision to fruition.  Burberry continues to be relevant in the 21st century because of it’s willingness to adapt with the changing the times.  The actress is an astute choice in keeping on that path to the future; she is fast becoming a young style icon in her own right.