It’s barely summer, but we’re already seeing ad campaigns for the fall.  Everyone is buzzing about Givenchy’s Fall 2010 ad campaign featuring a transgender model.  The campaign includes Mariacarla Boscono, Malgosia Bela, Catherine McNeil, Ming Xi, Joan Smalls, and  Lea T, the model behind the buzz.  Riccardo Tisci is making a bold move at the French fashion house.  Will the controversy overshadow the clothes, or will it generate enough publicity that could translate into sales?  At the end of the day, it’s clever marketing and a great way to get heard in a sea of other fall campaigns.

Pink Hair, Red Lips, and All-Star Models [Modelinia]