Interview Extends Fashion Magazines’ Relevance By Getting On iPad

Interview magazine has reasons to feel very smug this week, they have the distinction of being the first fashion magazine to have an iPad version.  The digital issue hits stores on April 3rd, the same day as the iPad.  Talk about a coup.  Vogue and W will soon follow with their own iPad versions, but Interview led this charge.  Admittedly, this is a brilliant move by the fashion magazines.  They have found a new way to deliver their content in a technologically relevant manner.  For this strategic maneuver, we have named Interview to our Rollcall list this week.  iPad owners will have access to the digital format a week before it hits the newsstands on April 12th.  Interview has 330 screen images on this gadget, as well as audio and video.  A Bruce Weber video is also among its contents.  It’s enough to make you want an iPad when the desire was never even there before.  Maybe the obituaries for the fashion magazines’ demise were a bit premature.  The iPad could turn the reading of your favorite glossy into a social event.

Interview Becomes First Fashion Magazine to Debut iPad Version With April 2010 Issue  [Fashionologie]

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