Talbots enlisted Julianne Moore as the face of its Spring 2011 ad campaign.  The actress is often connected with luxury brands, so she brings credibility and status to this brand.  Talbots’ tag-line is Tradition Transformed, and this campaign appears to be the slogan in action.   It is a very serene atmosphere that takes on an ethereal quality.  A woman in a garden surrounded by beautiful flowers tends to lead one to think of The Garden of Eden.  This would be symbolic of the label’s first foray into a campaign of this magnitude.  The ad was shot by photographers Mert & Marcus.