Alexa Chung is the new face of the Lacoste fragrance due out in January.  The sporty brand selected the former MTV Video Jockey to be their spokesperson because she is one of fashion’s ‘it girl’.  The former model is sought after for her personal style by brands like Mulberry, who named a bag after her, and Pepe Jeans where she utilized her designing skills.  It was only a matter of time before she added a fragrance to her list of fashionable accomplishments.  Alexa has the midas touch when it comes to defining what’s cool.