Lara Stone is the new face of Calvin Klein’s fall 2010 ad campaign.  We are only halfway through 2010 and the model is already having a great year.  After getting married last month, she heads the campaign for the label that ushered in the waif look in the 90′s when they signed Kate Moss.  “I conceived my fall 2010 collection with a self-aware and assured woman in mind. For me, Lara was the perfect choice for the new campaign because she is a woman who epitomizes confidence and sensuality,” says the house’s creative director Francisco Costa.  Stone has been the go-to model when it comes to the modern woman with curves.  Though the design house is not the leader in the curvy movement, this shift is noteworthy because Lara is now the face of Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans.  The campaign was shot by photographers Mert and Marcus.