Luxury Returns to Exclusivity
The Business of Luxury Summit was held in Monte Carlo and the top luxury brands were well represented. In attendance were the CEOs of luxury brands like Burberry, Oscar de la Renta, Tod’s, and Jimmy Choo. Even the super rich are concerned about the economy and the impact on their pocketbooks. On the agenda was finding a strategy back to their roots, and many believe the way back is a return to exclusivity. That means creating the best quality for a privileged few. Is this the way out of the recession? The luxury brands may have little choice. If the aspirational class is struggling, they will no longer be able to afford the purchase of three or four $3,000 handbags each year. A return to exclusivity may be a no-brainer.