Marc Jacobs Talks: Lara Stone and Louis Vuitton’s Spring 2010 Ad
Marc Jacobs is very pleased with the selection of model Lara Stone for the new Louis Vuitton ad campaign. The designer gives us a behind the scenes look at the photo shoot where Steven Meisel shot the Spring/Summer 2010 ad with the model. Lara replaced Madonna, and all indications are she was the perfect choice. She epitomizes the curvey and glamourous sought-after look of the new decade. Arguably she ushered in the look, and we were all entranced. The theme of the ad is natural and tranquil and it works well against the glamour and luxury of the model and her Vuitton. The goal of these campaigns is to entice women to aspire to be like the model and shop Louis Vuitton. I would say that mission was accomplished.

