Louis Vuitton enlisted model Lara Stone for its Spring/Summer 2010 ad campaign, she replaces Madonna from the previous campaign.  The luxury brand selected the model of the moment mainly because of her broad appeal.   They likely selected Madonna for their Spring/Summer 2009 ad campaign because of the singer/actress’ iconic pop-culture status.  Of course image is everything, and there is no denying that both Lara Stone and Madonna look the part.  They symbolize luxury, and if you want to have that same effect, you will have to step it up a notch, says an MIT study.  Researchers concluded that your designer handbag would likely pass the visual authentication test if your personal appearance says that you have money.  Wearing luxury apparel and/or being in attendance at certain social functions would lead others to believe your bag was authentic.  So the next time you venture out the house with your bag, will you take a second and third look at your attire because people are judging?  Or will you dare to make your own rules, and break them at your whim?  I don’t know about you, but the latter sounds far more intriguing.  Besides, isn’t that why Louis Vuitton selected Madonna and now Lara Stone as the face of Louis Vuitton in the first place.  Fearlessness is sexy and it sells.

Fake Louis Vuitton Bags Look Fake Without a Tony Aura [Bloomberg]