There are so many new and exciting changes to New York Fashion Week this upcoming Spring 2011 season.  It’s safe to say that Fashion Week is getting an extreme makeover.  The biggest is of course its new home at Lincoln Center. It’s certainly a larger and more magnificent venue than Bryant Park.  There are even smaller more adminstrative changes; what was known as the Tent at Bryant Park will now be the Theater at Lincoln Center.  The Stage replaces the Promenade, and the Studio is the new Salon.  Of course the Theater, like the Tent, remains the largest of the three, followed by the Stage, then the Studio.

Among the larger changes would be the change in leadership.  Stephanie Winston Wolkoff is now at the helm of Mercedes-Benz Fashion Week.  Fern Mallis was the organizer-in-chief of Fashion Week throughout its tenure at Bryant Park.  Mallis announced yesterday that she is stepping down from her post at IMG, but remains as a consultant.  She is needed in an advisory capacity because she’s pretty much seen it all and done it all over the years.  Stephanie Winston Wolkoff is no stranger to planning important events, she was once Director of Special Events at Vogue. 

Fashion Week is also going high tech with the help of Fashion GPS. Invitations, RSVPs and check-in will be coordinated by this invaluable service, and it will save time usually spent waiting on long lines.  Bar codes may even be placed on invitations if designers opt for it. Welcome to 2010!

From all outward appearances, changing venues may have been the best thing for this event.  The overhaul has thrusted New York Fashion Week into the 21st Century, and it will only encourage everyone involved to raise their own game.  It’s time for this major fashion event that helps to define this great city, and showcases the talent of U.S. designers to take its place at the world famous landmark at Lincoln Center.  September 9th to 16th will be a new beginning for us all.

Fashion Week Unveils New Plans for Lincoln Center [The Cut]

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