The world is interdependent, and the economic crisis has only highlighted this fact.  The fashion capitals, New York, London, Milan and Paris are each facing challenges from the downturn.

The consumer is the heroine in this story and will determine ‘The New Beginning’.  An ending is not an option.  The economy and the industry are relying on the consumer, despite the bail-out from the government. 

A powerful and discriminating consumer has emerged.  One guide to the shopper is to pay attention to the charitable and the philanthropic acts of individuals and businesses.  Reward them with your patronage.

The fashion industry contributes regularly to society.  Many people benefit from the goodwill of fashion houses and retailers, and the consumer can take note.