Sarah Jessica Parker wore Oscar de la Renta in an ad for her new fragrance, SJP NYC.  Though this is not Sarah Jessica’s first time in the fragrance department, it is, however, Carrie Bradshaw’s first time.  Ms. Bradshaw’s zeal for life was the inspiration for the fragrance, and really, who wouldn’t want a little of her in a bottle?  Apparently Carrie smells like strawberry because that’s the underlying scent of SJP NYC.  The new fragrance will make its full debut around the release of the Sex and the City movie sequel.  Now, if only they could bottle just how Carrie Bradshaw was able to afford that killer wardrobe and those fabulous shoes on a writer’s budget.  Sigh.

Carrie On: Sarah Jessica Parker Launching New Scent  [WWD]