Fashion’s Night Out 2010 was even more fun filled and exciting than last year.  The crowds were bigger, the lines were longer and the patrons were happier.  Bergdorf Goodman was my first stop and I was met by a line that was three rows deep.  I decided to stick around because I was already sold on the canine runway.  On the judging panel was fashion designer Monique Lhuillier and handbag designer Tinsley Mortimer.  Celebrity stylist Robert Verdi hosted the event. 

I did not get to see the entire canine runway unfold because I had to make press check-in at the I Heart Ronson event downtown.  The designer made her appearance with Gossip Girl’s Michelle Tractenberg.  The music was rocking upon entering the event, and I noticed that Ronson’s sister, Samantha, was the D.J.  It was a lovely cupcake and tea social, and a sweet way to end a long day at Mercedes-Benz Fashion Week.

Friday, September 10th will be the second year of the global event, Fashion’s Night Out.  It was created to encourage shoppers to go out and patronize their favorite retail establishment.  It’s a night of parties, fun and celebration.  This is the evening when you can actually shop till you drop because some stores will be open as late as 11:00pm.  Below is a list of a few boutiques and department stores where you can engage in some after-work retail therapy in New York City.

Fashion’s Night Out 2010: NYC

Bergdorf’s - Sarah Jessica Parker and Tom Ford among others.  There will also be a runway show for the dogs, yes man’s best friend.  Expect Georgina Chapman and Monique Lhuillier to take part with their furry friends. 754 Fifth Avenue.

Botiker -  Open late at 246 Mott Street in NoLIta, cocktails & sweet treats!

Derek Lam – Model Maryna Linchuk will be hosting an #FNO celebration at Derek Lam’s boutique on 12 Crosby Street; corner of Howard.

Diane von Furstenberg and Refinery 29 are hosting a party with HP for FNO and you’re invited! Friday, September 10, 6:00 to 11:00p.m., Diane von Furstenberg; 874 Washington Street (at West 14th Street.)

Lord & Taylor - Singer Matisse will be performing at Lord & Taylor during FNO. – 424 5th Avenue.

Marc by Marc Jacobs @ Bloomingdales - Ice-Cream truck will be parked out front of Bloomingdale’s Soho store.  Truck will sell jewelry from Fall collection. – 504 Broadway.

Nordstrom -  Jeffrey store in the heart of the Meatpacking District in New York City, where partygoers will include Christina Ricci, Jason Wu, Nicholas Kirkwood, Monique Pean, Devon Scott and more. – 449 West 14th Street.

Rachel Roy @Macy’s – Jessica Stam will style you at Macy’s Herald Square, 151 West 34th Street from 6:00pm to 8:00pm.

Rag & Bone - Halle Berry (Vogue’s cover girl) will be there, with Gucci Westman for Revlon at 7:30pm. – 119 Mercer Street (between Prince & Spring.)

Victoria’s Secret SoHo Store – Adriana Lima, Doutzen Kroes, Chanel Iman will be there from 7:00pm-10:00pm. - 591 Broadway (between Houston & Prince.)

We know and love Marchesa for their red carpet fantasty gowns, and now they’re adding makeup to the line-up.  Designers Georgina Chapman and Keren Craig have a new cosmetic collection with beauty brand, Le Metier de Beaute.   The duo apparently wanted to re-create their design magic in the beauty arena.  We’re already envisioning soft delicate color palettes with the ability to transform us into swans.  Bergdorf  Goodman and Neiman Marcus will start selling the compacts, lip glosses and highlighting pens in September.  They are probably wearing the fall collection in the ad campaign, it’s classic and pretty.

Marchesa’s New Makeup Collection [In Style]