Matthew Williamson Spring 2010

London Fashion Week is enjoying a major resurgence.  British designers are returning to London to show their collections again; they are breaking the pattern of showing in New York, Milan or Paris.  The city’s fashion week revival is long overdue because of its wealth of emerging and innovative talent.  Burberry Prorsum, Matthew Williamson, Pringle of Scotland, Jonathan Saunders and Antonio Berardi all returned for spring 2010, and will make an encore appearance for fall 2010.  Fashion Week is from February 19 – 24, 2010 and the excitement can hardly be contained.  “The British Fashion Council is delighted that all five have confirmed they will show in London this February and we look forward to working with them to attract leading media and buyers to London Fashion Week.”  The excitement is not limited to the UK, the fashion industry as a whole rejoices.

London Life [Vogue UK]

Burberry revealed a collection of yummy trenches for spring 2010.  They were chic, short and feminine.  The lavendar trench with the ruching in the shoulders and arms was to die for.  The proportions of the coats are visually stimulating; there’s so much to look at, without being fussy or overdone.  The nude colored trench with ruching throughout was so lovely that it could be worn as a belted mini dress.  Then there was the metallic trench with the slightly scalloped edges and pockets.  The silver trench with the ruching on the sides was so demure and sweet, with a side of sexy.  These jackets are not your mother’s trenches, and that may be a good thing.  We all know that Burberry will never fully depart from the plaid for which this house is famous, but it’s great to see a willingness to embrace change.  We’re only days into fall, but I’m already counting the days to spring, and um, rain?

Today we bring you Christopher Bailey, the creative director of Burberry.  We are treated to an interview with the designer giving us insight into his creative process.  When you learn more about a designer and his thought process with a collection, you walk away with a better understanding of the clothes.  That should be the overall goal.  The consumer is more likely to frequent a designer who she understands, and even more important, one she feels understands her.  ”There’s  something very effortless about the Burberry girl”, she is relaxed and elegant said Bailey.  He is very gracious and gives a lot of credit to his design team.  Take a look at the video to hear more about the Burberry girl directly from Christopher Bailey.