Amanda Seyfried went for an eye-catching H&M look for the “In Time” premiere in London. The actress suited-up in a fitted turquoise jacket with black trim, and matching thigh-high shorts. She wore a black button-up shirt underneath. It worked because of the lustrous sheen of this look. A simple pair of high heel pumps accessorized her attire. This was one of my favorite outfits of the week because it was vibrant, and refreshing to see on the red carpet. I also loved the soft curls in her hair. Her makeup was in a neutral palette, with emphasis on her eyes.

Image via People Style Watch

The Versace for H&M collaboration was announced earlier this week, and here are a few images of what we can expect.  Think updated retro dresses and the luxury brand’s signature glamour.  These pretty prints and sexy cut-outs are due in stores and online in November.  Donatella also promises to deliver leather and studs in this collection in the video below.  There’s genuine excitement about this partnership that will bring both a men’s and women’s line.   

H&M and UNICEF are collaborating on a new kids line called, ‘All for Children.’  Twenty-five percent of the sales from this limited collection will go to the charity’s projects to promote children’s rights to education and protection in economically challenged communities.  Think floral and patterns in the warmest colors; dresses and skirts for girls and hoodies and blazers for boys.  You will want to get your hands on these pieces when they debut in October because cashmere will be the fabric of choice, among others.

H&M has debuted its Fall 2011 video lookbook.  You’ll find seasonal prints in delicious colors like cranberry and orange.  The combination of brights with neutrals is very appealing.  This collection is youthful and in-trend.  One should easily find the right pieces to match your style personality.  Model Karlie Kloss made her appearance in a few looks that were perfect for the cooler season.

H&M is launching the new Conscious Collection, and models Natasha Poly and Lindsey Wixson were tapped for the ad campaign.  This is a line of eco-friendly pieces made from organic materials.  Think pretty spring dresses, shorts and tops in cotton, flax and other recycled fibers.  They come with scalloped hems, eyelet embroidery, fringed and ruffled trims.  These items show that going green can be aesthetically, as well as environmentally beautiful.

The stars are lending their support to H&M’s 2011 Fashion Against AIDS Collection.  Celebrities like Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are involved this year.  This year, the collection is unisex and goes on sale on April 26th both online and in-stores.  “I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women…,” says Selma Blair.  Think T-shirts, hoodies, jeans and trench coats.  Twenty-five percent of its sales will be donated to the Designers Against AIDS (DAA) charity.

Jourdan Dunn stars in H&M’s Spring 2011 ads for the season.  If shelooks like the sweet girl next door, that’s because the campaign is “Romantic Preppy.”  Think stripes and khakis mixed in with crochet and lace.  The collection is soft and feminine with a sporty edge.  In addition to stripes and khakis, girly prints and denim are also represented.  Expect a neutral color palette with bright colors sprinkled throughout.

Karl Lagerfeld is collaborating with Macy’s department store to bring us a limited-edition capsule collection.  We have coveted his work at Chanel since forever, and now he is bringing more accessible pieces to the masses.  The designer was the first to team up with H&M several years ago, and he has returned to the mass market arena.  How will Karl translate his couture sensibilities to a more affordable market?  This will be an eagerly anticipated line.  You will find his designs at Macy’s when it launches next fall. 

Lanvin for H&M’s runway show took place last night with one of kind couture pieces re-worked from the collection.  Beautifully made pieces strolled down the catwalk and embodied the personality and flair of haute couture.  It lived up to the buzz that surrounded this venture for months.  Each model was accessorized with an abundance of necklaces, hats and gloves for theatrical effect.  Lanvin and H&M gave us a lesson in the art of the dramatic.  Many of these pieces will be auctioned for charity, and the proceeeds will go to UNICEF. 

The Lanvin for H&M collaboration has stirred up much excitement for the fashionably minded, not just for the collection, but for the charitable works involved.  Alber Elbaz has designed an organic cotton tote for the All for the Children campaign created by H&M and UNICEF.  Thirty percent of the price of the bag will be donated to the charity, and they will be sold at all H&M womenwear locations.  In addition, 25 pieces from the H&M for Lanvin venture will be made into an haute couture collection and sold at auction.  The proceeds from the auction will also benefit UNICEF.