Zac Posen Spring 2010

Zac Posen is coming to Target.  His Go International collection will be available at Target on April 25th to May 30th.  We are in an environment where high-end designers are opting to make their clothes more accessible to the mass market. 

Posen has been very busy lately; only two weeks ago he announced his diffusion ‘hipster’ line to be sold exclusively at Saks Fifth Avenue.  His Z Spoke collection with Saks will go for $78 to $675.  The young designer’s high-end collection goes for $900 to $12,000, but the price point for the Go International collection has not been announced.  It’s fair to say that the price point will be significantly lower than even the Z Spoke collection because previous Go collections at Target have retailed from $14.99 to $149.99.

Designing clothes for the mass market improves the bottom-line, and it increases the name recognition of the designer.  The consumer also wins because they will have access to affordable  merchandise from a high-end designer.  Only the lines at Target will tell the full story next spring, but it’s likely that the story will be a very good one for Zac Posen.

Zac Posen to Design for Target [WWD]

Related: Zac Posen is the Latest to Launch Lower-Priced Line

The marriage of the luxury market with mass retail has become common place lately, yet learning of a new collaboration is often met with excitement.  Jimmy Choo for H&M is one of those joint ventures being met with great anticipation, and rightly so.   Have you seen the collection?  They have many covetable pieces.  It includes accessories like shoes, sandals, bags and jewelry.  The dresses are sexy and sparkly too; can we say New Year’s Eve?  You don’t take my word for it,  here is a sneak preview of the collection.  All of these items will be in stores on November 14th.  Dress in layers because the odds are you’ll have a little wait outside on line, but it will be worth if you can walk away with that black one shoulder leather dress.

Sneak Peek! Jimmy Choo For H&M [FABSUGAR]

Anna Sui’s line for Target has made our  Rollcall list this week.  It will be in stores on September 13th, but there will be a special pop-up shop on Fashion’s Night Out.  Fashion’s Night Out is on September 10th to coincide with the start of New York Fashion Week.  Anna Sui’s line is influenced by the CW drama Gossip Girl, and you can bet it will be a hit among tweens and teens returning to school.  The great thing about the line is that it has a separate collection of items for each young lady on the show, Serena, Blair, Jenny and Vanessa.  Click here for a look at the collection.

Anna Sui for Target Collection Gets Its Own Pop-up Shop [The Cut]

Thakoon for Target

The economy has affected us all, and it has even influenced our shopping habits.  We’ve all heard the talk of a ‘V’ shaped economic recovery, suggesting that once we’ve hit bottom, we’ll trend upward without looking back.  While I’m usually an optimist, I’m more inclined to believe that we are in a ‘W’ shaped recovery where we will hit bottom twice before trending upward to a full recovery.  With this in mind, we must be mindful of our budgets, but still remain fabulous and stylish.  Mixing our wardrobe with higher and lower-end pieces has never been more essential for the woman who loves fashion.  Here is a list of the top five collaborations of high-end designers and mass market retailers.  They are:

• 1. Karl Lagerfeld- H&M
• 2. Jimmy Choo- H&M
• 3. Proenza Schouler- Target
• 4. Matthew Williamson- H&M
• 5. Thakoon – Target