Rent the Runway wants to accessorize you with fashionable jewelry.   The Net-flix of fashion now has an Accessories section, and you can rent earrings, bracelets and necklaces to go along with those designer dresses.  They’re already dressing you for that special event, now they want to put the finishing touch to your look.  These pieces will keep you on trend because turquoise happens to be the color of the year.  RTR has you covered when it comes to getting fabulous, you’ll be stylish and trendy without spending a fortune and no long-term commitments.  What will they add next for your financial convenience?  Handbags perhaps.

So you have that special event to attend, but choose to splurge on rent instead of a new designer dress.  What are your options?  Well, you could go to Rent the Runway, a new online site that rents high-end dresses at a fraction of the cost of retail.  Do I have your attention now?

Their selection range from Diane Von Furstenberg, Proenza Schouler, Badgley Mischka, Giambattista Valli, to Herve Leger, and the rentals will cost between $50 to $200.  They are shipped to your home, and returned in a pre-paid envelope.  The dress is essentially yours for four nights, but don’t take that too literally because it could cost you.  Handle the merchandise with care because if you destroy it, congratulations, you’ve bought it. 

It sounds simple enough, if you don’t count the waitlist of 20,000 women who’ve already signed up for the service.  The concept is definitely recession friendly; Rent the Runway has the ability to capture the market of women who merely want to borrow instead of own. 

A Netflix Model for Haute Couture [NYT/Tech]