Photo Credit: Sonia Rykiel/Cedric Buchet

Sonia Rykiel delivered cheerful autumn in the Fall 2011 campaign. Model Constance Jablonski struck a pose on a table, artfully showcasing the collection. Colorblocking for the season is always a good idea. Here we’re treated to mustard, orange, rust and a brown leather handbag. Her body appears relaxed in the ad, but from the neck up she is fully engaged with the camera. The setting could easily be a cafe in Paris hence the teacup and saucer. This works because of the colors, movement and texture of the pieces.

Sonia Rykiel’s Spring 2011 ad campaign takes much of its inspiration from the 1980′s.  The all glass telephone booth and fully teased and frizzy hair tells the story.  Relaxed elegance best describes this collection.  It’s all about vivid colors with an easy fit on the streets of Paris. 

Rihanna covers Marie Claire’s UK December 2010 issue.  She looks great on both the newsstand and subscription covers.  The white Mark Fast dress makes a rocking cover, it has the sparkling embellishment and wow factor fitting for a rock star, peek-a-boo cut-outs included.  Her fiery red hair provides a super high contrast to the cool hue of the white and silver.  The newsstand cover is more of a close-up beauty shot, but she is wearing an outrageous feather Sonia Rykiel dress in pink.  She went for the statement maker with that look, even the make-up is bold, yet pretty.  Here hair color is closer to the pink dress, but it’s equally dramatic.

The ‘Sonia Rykiel Pour H&M’ event will take place in Paris on December 1st.  Preparations for the launch have been underway for over week, and the excitement is palpable.

Fantasy-land is the party theme, a “fairy tale for grown-ups,” says Etienne Russo, the fashion event planner at H&M.  Sonia Rykiel and H&M’s collaboration is being celebrated with a grand Parisiene event at the Grand Palais.  There will be floats to transport the models, and giant bunnies, ducks and balloon trees on hand to complete the fantasy. 

All of this will culminate in the official launch on December 5th, that’s when the lingerie collection hits stores.  The collection will also be sold in Sonia Rykiel’s boutiques.  Pretty and feminine accurately describes the lingerie, which are the hallmark traits of Sonia Rykiel.

The winter 2009 collection is just the first collaboration between Sonia Rykiel and H&M; the second collection due out in spring 2010.  You’ll be treated then to a knitwear and accessories collection.  Until then, enjoy the lingerie for the holidays.