Jennifer Lopez has inked a new deal with L’Oreal Paris, she is their new Global Brand Ambassador for EverSleek.  This is not Lopez’ and L’Oreal’s first time working together, she was the spokesperson for the Feria Color Campaign back in 2001.  Her new commercials for their haircare and makeup lines will start airing in January 2011.  Jennifer joins an impressive list of spokeswomen - Beyonce, Rachel Weisz, Eva Longoria and Kerry Washington to name a few.  She is clearly a good addition to the brand, and she’s worth it.  Check out an older commercial of Ms. Lopez for L’Oreal.

Alexa Chung is the new face of the Lacoste fragrance due out in January.  The sporty brand selected the former MTV Video Jockey to be their spokesperson because she is one of fashion’s ‘it girl’.  The former model is sought after for her personal style by brands like Mulberry, who named a bag after her, and Pepe Jeans where she utilized her designing skills.  It was only a matter of time before she added a fragrance to her list of fashionable accomplishments.  Alexa has the midas touch when it comes to defining what’s cool.