Ashley and Mary-Kate Olsen are taking their label, The Row, to New York Fashion Week.  The high-end clothing line will make its fashion week debut in February.  These two are usually veterans of the front row.  They’re usually surrounded by photographers vying for a shot, and next month will be much of the same.  The Olsen’s have one of the most successful celebrity clothing lines currently on the market.  Their first presentation will be highly anticipated.  Take a look back at The Row’s portfolio from a few seasons back, and you will get a glimpse of what’s in store next month.

Mary-Kate and Ashley to Stage Presentation  [WWD]

Okay, I’m extremely partial to these sunglasses from Mary-Kate and Ashley Olsen’s collaboration with Linda Farrow.  It is part of the dynamic duo’s successful clothing line, The Row.  They’re apparently branching off into accessories (other than their jewelry line), and have opted to start with eyewear.  Before you start rejoicing, these shades will set you back between $325 – $390.  The one question I have is, how well will these pricey sunglasses fair in this economy when the consumer’s discretionery spending is down?  Both the Olsens and Linda Farrow are betting that their targeted demographic will not tighten their purse strings.  We”ll see.  I guess the follow-up question would be, are bags and shoes far behind for The Row?

 The Olsens Enter the Eyewear Game [WWD]

The Olsens’ fashion label The Row is proving to be a major hit, and surprisingly their client base tend to be  a little older.  They also receive great reviews from a notable fashion crowd, many of whom are raving about the schoolboy blazer and peacoat.  The compliments almost reach a purr as they talk about the leather leggings (those must be some pair of leggings).  Ashley and Mary Kate’s line tend to be at a price point of $1,000 or higher, but judging from the reviews, it may be worth it.  The Row is two years old and it appears to be doing very well, so we have named it to our Rollcall list this week.  The Olsens have the midas touch. [The Cut]

Good Things Do Come in Pairs [NYT]