Vena Cava’s new lower-priced line has been unveiled.  Judging by the look book, Viva Vena will be a big hit with teens and twenty-somethings.  There are great tank tops, T-shirts and mini shirts that are perfect for the warm weather.  Each piece retails for under $200.  The designing duo have made a hot T-Shirt line that will leave you looking impossibly cool during the summer months.  Get ready to be chic in the heat when it hits stores next month.  There has been a ton of anticipation and excitement about the line since the announcement, and the designers did not disappoint.

First Look: Viva Vena! Lookbook [Elle]

The Gap has a new limited-edition collection with 2009 CFDA/Vogue Fashion Fund winners Sophie Theallet, Patrik Ervell and Monique Pean.  A new pop-store opened today on Fifth Avenue to showcase Theallet’s womenswear, Ervell’s menswear and Pean’s jewelry.  Last year the Gap collaborated with Alexander Wang and Vena Cava on a more casual khaki collection.  The womenswear collection has Theallet’s signature aesthetic of  fuller skirts, and includes silk dresses and T-Shirts made from jersey cotton and chiffon.  They are priced from $148 to $300.  Sustainable jewelry made from organic materials like watersnake skin beads, coconut shells and buffalo horns are also available.  Pean’s jewelry goes from $38 to $248.  Men will find white button-down shirts, cotton jeans and blazers from $188 to $248. 

Gap’s CFDA Collection Features Chiffon, Sustainable Jewelry [Racked NY]

The ladies of Vena Cava are all set to launch a new T-shirt collection in the fall of 2010.  The ready-to-wear line will offer T-shirts at a lower price via Viva Vena.  Lisa Mayock and Sophie Buhai saw an opening in the market for printed tees and embarked on this new venture.  The collection includes tees, tanks and dresses all made from organic cotton and jersey.  You will be able to shop the collection at Barneys New York, Bergdorf Goodman, Saks Fifth Avenue, Shopbop an La Garconne for under $200 in July.  Judging from the excitement from this announcement, it looks like Vena Cava will have a very successful collection.  The demand is there, and the lower price only sweetens the deal. [WWD]