Designing Celebrity Style
Fashion Rollcall selected three celebrity fashion designers to make its Rollcall list. The three selected were:
- A. L.a.m.b- Gwen Stefani
- B. Victoria Beckham- Victoria Beckham
- C. William Rast- Justin Timberlake
Victoria Beckham launched her dress collection in 2008, and made her fall 2009 New York Fashion Week debut in February. She introduced a 16-piece collection that goes up to a size 10. The dress collection has been sold to Bergdorf Goodman.
You can easily see Beckham herself wearing any of these designs. She has definitely bottled the Victoria Beckham style. Prior to this collection she had her VB denim collection, but her venture into fashion designing started with a small line of jeans with Rock & Republic.
Gwen Stefani has been widely received for her L.a.m.b collection. Celebrities often wore this line, along with Stefani herself. She even created the Harajuku line, a less expensive line for her fans and the general public. The line embodies Stefani’s style and essence. That would explain its appeal. She began in 2004 with handbag and accessories and evolved into a clothing line, and it appears she is still going strong
Justin Timberlake co-founded the William Rast line along with Trace Alaya. William Rast made its New York Fashion Week Spring 2009 debut last month. It is a laid back collection with a bit of an edge; the line mainly consists of denim, leather and tee-shirts. Timberlake is expected be on Oprah today to promote his line.
A common theme that these celebrity fashion designers have is that they design clothing for themselves. They are capitalizing on their celebrity, not just in name, but in style.
Two of these celebrity fashion designers have moved on to the Showdown. They are L.a.m.b by Gwen Stefani and William Rast with Justin Timberlake.
The winner is William Rast by Justin Timberlake. His collection is in-tune with his demographic; they are the younger urban set who wants to look cool without trying too hard. [NYMag.com, WWD]

