The ‘Sonia Rykiel Pour H&M’ event will take place in Paris on December 1st.  Preparations for the launch have been underway for over week, and the excitement is palpable.

Fantasy-land is the party theme, a “fairy tale for grown-ups,” says Etienne Russo, the fashion event planner at H&M.  Sonia Rykiel and H&M’s collaboration is being celebrated with a grand Parisiene event at the Grand Palais.  There will be floats to transport the models, and giant bunnies, ducks and balloon trees on hand to complete the fantasy. 

All of this will culminate in the official launch on December 5th, that’s when the lingerie collection hits stores.  The collection will also be sold in Sonia Rykiel’s boutiques.  Pretty and feminine accurately describes the lingerie, which are the hallmark traits of Sonia Rykiel.

The winter 2009 collection is just the first collaboration between Sonia Rykiel and H&M; the second collection due out in spring 2010.  You’ll be treated then to a knitwear and accessories collection.  Until then, enjoy the lingerie for the holidays.