Zac Posen Spring 2010

Zac Posen is coming to Target.  His Go International collection will be available at Target on April 25th to May 30th.  We are in an environment where high-end designers are opting to make their clothes more accessible to the mass market. 

Posen has been very busy lately; only two weeks ago he announced his diffusion ‘hipster’ line to be sold exclusively at Saks Fifth Avenue.  His Z Spoke collection with Saks will go for $78 to $675.  The young designer’s high-end collection goes for $900 to $12,000, but the price point for the Go International collection has not been announced.  It’s fair to say that the price point will be significantly lower than even the Z Spoke collection because previous Go collections at Target have retailed from $14.99 to $149.99.

Designing clothes for the mass market improves the bottom-line, and it increases the name recognition of the designer.  The consumer also wins because they will have access to affordable  merchandise from a high-end designer.  Only the lines at Target will tell the full story next spring, but it’s likely that the story will be a very good one for Zac Posen.

Zac Posen to Design for Target [WWD]

Related: Zac Posen is the Latest to Launch Lower-Priced Line

You can add Zac Posen to a growing list of high-end designers choosing to launch a diffusion line.  The collection will be sold exclusively at Saks Fifth Avenue.  Z Spoke will be available next spring at prices far lower than the Zac Posen collection. 

Think sportwears instead of the avant garde pieces we’ve grown to expect from this young designer.  The line will be priced between $75 to $675, a mere bargain compared to the Zac Posen collection which sells between $900 and $12,000.  Separates are the foundation of the collection and you will have your selection of knits, cotton and khakis.

Diffusion lines have been the answer in an ailing economy.  We’ve seen lower-priced collections from Alexander Wang, Doo-Ri Chung and Thakoon Panichgul this year alone.  Temperley is also launching a diffusion line due out next spring, at about the same time Z Spoke will be available at Saks.   

Zac Posen’s New Venture [WWD]

Z Spoke (Zac Posen’s Diffusion Line) [The Fashion Spot]