Taylor Momsen has been named the face of Madonna’s new clothing line.  Material Girl is a collaboration between Madonna and her 13 year old daughter Lourdes.  The Gossip Girl has just enough edge to get the approval of the original material girl. 

It is a collection of girly and edgy pieces that most teen girls will gravitate towards once it is launched on August 3rd.  Having Momsen front the brand was really a great marketing move because of the popularity of her show.  Her character Jenny is the cool girl that everyone in school wants to emulate.  The odds are good the same will happen with this clothing line when it arrives at Macy’s.

Related: Madonna New Clothing Line

Video: Watch As Madonna Talks About Her New Clothing Line