Change is inevitable, and there have been many changes at W magazine since Stefano Tonchi became the new editor-in-chief.  That’s good news for the publication because it will bring renewed interest.   The most notable are the new logo and the accompanying tag line “who, what, when, where and why in the world of style.”  Any questions?  I think not because they’ve told you exactly what they’re about.  The publication is transitioning from fashion into a lifestyle magazine.  Tonchi used the celebrated September issue to institute these changes.  Kat Dennings and Jessica Chastain made the cover of W‘s September 2010 issue, a nod to young Hollywood.